What’s the unifying theme behind Apple’s diverse product offerings? I’ve finally figured it out: They want to let everyone make TV shows.
First, you take your DV camera and film the show. Then you can import it into iMovie. With the quality of DV cameras these days, you can get some really good-looking film, and certainly do a show like Arrested Development that doesn’t require much in the way of camera theatrics.
Then you can import some photos from iPhoto to do documentary-style Ken Burns effects or just have stuff to play under credit sequences.
Now you’ve got a decent-looking show, but it lacks visual punch. It lacks a score. No, problem you’ve got GarageBand. A modern-day W.G. Snuffy Walden, you can do most of the scoring by drag and dropping the typical sounds on, but for those parts that need a little more, you can hit a few notes on your keyboard and add them to the mix.
But while scores add a lot to shows, some of the most emotional moments come from the use of an old song. That’s why you’ve got the iTunes Music Store so you can easily buy those songs and drop them in. (Of course, if you were really Snuffy Walden you’d probably already have them in your library.)
You make some money thru BitPass micropayments, but because your shows a real hit, you decide to milk it for all its worth (hey, all the big boys are doing it) and put out a Complete Series DVD with iDVD.
This isn’t some crazy far-off future world in some Cory Doctorow novel where the rebel forces of goodness and light topple the media empires. This is today. It’s Homestar Runner, it’s Red vs. Blue, it’s weblogs, it’s peer-to-peer. It’s a fundamentally new world where people may money off their creativity not by encrypting it as many times as they can but by giving as much away as possible.
People keep telling me copyright law is needed because people are naturally stupid and evil, and they won’t pay for things unless you make them, and no one will make anything unless they get paid. Sure looks like they were wrong.
[Aaron Swartz] interesting though. Hmmmm is all i can say though.